WHY ARE PHONE WORDS TAKING OFF NOW?

Phone Words in Australia started taking off towards the end of 2004. The reason the market rapidly expanded was due to two fundamental issues being resolved.

The first was telephone keypad standardisation. There were several versions of non-conforming keypads in the marketplace which had letters on different number keys. This issue has now been resolved and it is no longer legal to sell or import telephones in Australia that do not conform to the standard.

The second challenge was a technical issue called overdial. Any Phone Word that was longer than 6 letters would not always connect. Since most of the Phone Words were longer than 6 digits, no one would use them.

With these two problems now resolved, and with text messaging awareness and usage setting new records, the Phone Word market has opened up and is now exploding at an extraordinary rate.

Click here to view some of Australia's 'household' names, all using a Phone Word in their advertising.