DANGER | |
ALTERNATIVE SPELLING (e.g. 1300 PLUMBA)
As far as misspelled words, slang words or any incorrectly spelt words go, they can be very confusing. You must rely on customers who are recommending your business to firstly remember the different spelling, and secondly tell their friends to dial the incorrectly spelt version of the word. The only exceptions would be widely recognised "household name" brands.
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DANGER | |
ABBREVIATION (e.g. 1300 PLUMBR)
Any Phone Word that has been abbreviated is often confusing and very difficult to remember. It will quickly begin generating a percentage of calls to the quality version 1300 PLUMBER. Click Here for any exceptions.
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DANGER | |
ONE, THREE THOUSAND (e.g. 13000 PLUMBER)
On the surface, this type of number looks great. However, the 13 thousand prefix is not recognised by consumers, often confusing it for the 1300 prefix and their customers call the 1300 PLUMBER number by mistake.
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DANGER | |
THE NUMBER COMBO (e.g. 1300 33PLUMBER)
There are endless combinations for this scenario. Having a number mixed with a word makes it extremely difficult to remember, defeating the entire purpose of having a Phone Word in the first place. The only exception would be a widely recognised "household name" brand like Century21, 7Eleven or Mitre10.
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DANGER | |
FOUR, FOR OR 4? (e.g. 1300 4 PLUMBER)
This is a dangerous mix. Imagine someone telling you to call 1300 4 PLUMBER. Will you dial 1300 FOR PLUMBER, 1300 FOUR PLUMBER, or 1300 4 PLUMBER? Long term, people generally forget to dial the 4 and simply just remember 1300 PLUMBER.
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DANGER | |
RING, CALL, DIAL (e.g. 1300 RING A PLUMBER)
Any Phone Word with a call to action before the primary word is often confused with an alternate call to action word. What was it again? Ring? Call? Dial? Phone? Long term, people simply forget, and all they tend to remember is 1300 PLUMBER only.
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DANGER | |
ADDITIONAL WORDS (e.g. 1300 MY PLUMBER)
Adding another word before the primary word makes it even harder to remember. After a couple of weeks, was it 1300 OUR PLUMBER, 1300 GO PLUMBER, or 1300 MY PLUMBER? Who can remember? Long term, people just remember the quality version 1300 PLUMBER. Click Here for any exceptions.
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DANGER | |
TWO, TO, TOO OR 2? (e.g. 1300 2 PLUMBER)
This is a dangerous mix. Imagine someone telling you about 1300 2 PLUMBER. Will you dial 1300 TWO PLUMBER, 1300 TO PLUMBER, 1300 TOO PLUMBER, or 1300 2 PLUMBER? Ultimately, all they'll remember is the quality version 1300 PLUMBER.
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DANGER | |
EXCESSIVE LETTERS (e.g. 13 PLUMBER)
While this type of Phone Word looks great, it simply generates countless calls to 1300 PLUMBER. Having this many letters after the 13 prefix, people often don't recognise this as a phone number. National companies don't use this type of number as their customers may experience technical problems on certain equipment and networks.
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 NO BRAINER | |
THE ULTIMATE PHONE WORD! (e.g. 1300 PLUMBER)
When it comes to Phone Words, there are no substitutes for quality. Using the 'No Brainer' version of a Phone Word is a no risk, maximum potential solution. Not only will you receive 100% of calls generated from your Phone Word, you will also capture a percentage of calls misdirected from all your competitors who may be using 'Danger' Phone Words.
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