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WORD OF MOUTH MARKETING
A Phone Word is 438% more memorable than a regular phone number, and after 48 hours, the Phone Word becomes 2358% more memorable than a regular phone number. more>>
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FRIDGE MAGNETS
A Phone Word is 675% more memorable than a regular phone number, and after 48 hours, the Phone Word becomes 1648% more memorable than a regular phone number.
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VEHICLE SIGNAGE
A Phone Word is 525% more memorable than a regular phone number, and after 48 hours, the Phone Word becomes over 1500% more memorable than a regular phone number.
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OFFICE SIGNAGE
A Phone Word is 10 times more memorable than a regular phone number, and after 48 hours, the Phone Word becomes nearly 20 times more memorable than a regular phone number.
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DIRECT MAIL MARKETING
Direct Mail responses have yet to be tested, however, it is estimated to be in line with the other mediums.
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PRINT ADVERTISING
A Phone Word is 8 times more memorable than a regular phone number, and after 48 hours, the Phone Word becomes
over 19 times more memorable than a regular phone number.
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RADIO ADVERTISING
Advertising your Phone Word on radio is at least 244% more memorable than using a regular phone number.
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OUTDOOR ADVERTISING
A Phone Word is 10 times more memorable than a regular phone number when advertised on billboards and almost 20 times more memorable after 48 hours.
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TELEVISION ADVERTISING
A Phone Word is 7 times more memorable than a regular phone number when advertised on television.
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RESEARCH SOURCES
For a copy of the full Roy Morgan and D&M research reports including samples, methodology, questionnaire and results, please contact us.
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