MEDIA
 | "YOU JUST CONTROL IT ALL!" "If you have one of these words, and it's a good one that describes the industry, you just control it all!" | ||||||||||||||||
 | 1300 HOME LOANS - $1.195 MILLION! "Telstra has sold a dedicated phone name, 1300 HOME LOANS for an Australian record $1.195 million dollars...." Phone name specialists expect some vanity numbers could be fetching up to $20 million within 3 years as companies look to take control of generic names for entire sectors. more>> | ||||||||||||||||
 | "IT'S CALLS, NOT CLICKS, THAT COUNT"
"Clearly, when it comes to what is best overall at generating real leads and sales, its calls, not clicks, that count" | ||||||||||||||||
 | PIZZA HUT DUMPS AUSTRALIA'S MOST RECOGNISED PHONE NUMBER "After 25 years, Pizza Hut is to change it's telephone number in a multi-million dollar move." more>> |
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| WHAT'S IN A PHONE NAME? BIG SALES "Awareness of Phone 'Names' has skyrocketed over the past two years as advertisers shift from just using phone numbers" more>> |
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 | FORGET THE NUMBER, JUST REMEMBER THE NAME "Since December, call numbers increased from 445 a month to a peak of 10,000 in July, settling at about 7500 a month since October" more>> |
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 | NUMBER GAME THAT SPELLS BIG BUSINESS "Last year the Melbourne businessman Fiore Inglese paid more than $1 million dollars for the number 13 TAXI" more>> |
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| CONSUMERS JUST CAN'T GET THE NUMBERS RIGHT "We knew what the results would be before we even sent the survey out. People can't remember numbers" more>> |
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 | 1300 REAL ESTATE - A PROVEN MARKETING ADVANTAGE "1300 REAL ESTATE is already a proven marketing advantage, with some of Australia's leading real estate agents seizing the opportunity to secure it exclusively." |
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 | RECENT SALES
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