HISTORY OF PHONE WORDS IN AUSTRALIA

Phone Words have technically been in Australia for many years. One of the first and most famous Phone Words is 1800 REVERSE. They have become so successful that the company is now publicly listed on the ASX. Another early adopter was 13 RAMS.

Phone Words in Australia really started taking off towards the end of 2004. The reason the market rapidly expanded was due to two fundamental issues being resolved.

The first was telephone keypad standardisation. There were several versions of nonconforming keypads in the marketplace which had letters on different number keys. This issue has been resolved and it is no longer legal to sell or import telephones in Australia that do not conform to the standard.

The second challenge was a technical issue called overdial. Any Phone Word that was longer than 6 letters would not always connect. Since most of the Phone Words were longer than 6 digits, no one would use them.

With these two problems now resolved, and with text messaging awareness and usage setting new records, the Phone Word market has opened up and is now exploding at an extraordinary rate. For infomation about Phone Words in other parts of the world, click here.

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