GLOBAL MARKETS

Demand for Phone Words in the United States is overwhelming. The US market currently uses a total of 5 different prefixes: 800, 888, 877, 866 and 855.

			New Zealand market is mature
			United Kingdom is growing rapidly
			Canada is now saturated

			Singapore has now adopted concept
			United States is now overloaded
			Australian market is exploding

UNITED STATES

Phone Words in the United States are commonly referred to as "Vanity Numbers" and have been around for the last 30 years.

Here are some interesting facts from our friends in the U.S.:

			79 percent of 15-second commercials with toll-free numbers use vanity numbers
			Toll-free number advertisements create an 85 percent higher response than local phone numbers
			Orders can increase nearly 60 percent when effectively advertised with a toll-free vanity number
			If you average 127 calls per week from your current advertising and you start using a vanity number as your primary contact number from now on you could generate as many as 2000 more ad calls in a 12 month period.
			Toll-free numbers are used by 84 percent of Internet users for more information or to order products and services
			An independent study said 1-800-NEW-WHEELS on the radio gets 14x more calls than a numeric alternative
			Source: IBC Toll Free News- January 20, 1999

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