PHONE WORD FACTS

Advertising that incorporates a Phone Word is on average 510% more memorable than advertising with a regular number. For memorability research, click here.

On average, advertising response rates have shown an increase of 300% when compared to regular telephone numbers.

Phone Words are now entrenched in our marketplace, with 9 out of 10 of Australia's top advertisers now using a Phone Word. Some examples include: Havey Norman, Telstra, Officeworks, Woolworths, and the Commonwealth Government.

Phone Word awareness has now reached an all time high of 95% when researched using respondents aged between 14 - 49 years of age. For official Roy Morgan research on assisting the unprompted awareness of national advertiser's phone numbers, click here.

86% of Australians prefer to use Phone Words over regular telephone numbers. This is a very exciting statistic for companies who receive business through word of mouth.

As at the first quarter 2009, 78% of the population have already dialed a Phone Word.

Phone Words are 1916% more memorable than regular telephone numbers after a 48 hour period.

Please note: All Phone Words tested in the research project were good quality words.

For a copy of the full Roy Morgan and D&M research reports including samples, methodology, questionnaire and results, please contact us.