DODGE THE DIRECTORY!

* 46% of people searching the telephone directory already know the name of the supplier. These include:

• People looking to confirm business details
• People who have had your business recommended to them
• Customers who have done business with you in the past.

The main reason people go to the telephone directory is to find exactly that, your telephone number.

If they already knew your number, there would be no need for them to search for your ad (which is surrounded by all of your competitors!) And that's without mentioning the significant cost to advertise in the directory.

With a quality Phone Word, your customers will pick up the phone, not the phone book, and call you!

* Source: Independent research of 18-64 year olds conducted by TNS in Melbourne, July 2005 - June 2006